Americans, even uninsured ones, remain divided over whether the law will help their families, according to a recent Kaiser Family Foundation tracking poll. In an August survey, 1 in 8 uninsured Americans said they had been contacted about the law by phone, email, text or a door-to-door visit. That is where Obama’s collaboration with Hollywood long a home to Democratic campaign donors may end up being most helpful. The website for Funny or Die claims 19 million unique users and more than 60 million video views per month, and their demographic strength overlaps perfectly with the young people who must sign up for the healthcare law in order for it to succeed. The Congressional Budget Office has estimated that young people will make up 40% of the 7 million who sign up. The website’s video featuring Paris Hilton ‘s response to Sen. John McCain ‘s 2008 campaign ad framing Obama as “the biggest celebrity in the world” snagged 11 million views. And as one healthcare law advocate noted, it would be difficult for the Department of Health and Human Services to match the punch of singer-songwriter Derulo’s Twitter message directing his 2.3 million followers to sign up at healthcare.gov (especially now that his single “Talk Dirty” is knocking Katy Perry ‘s “Roar” off the singles charts). Those celebrity efforts, of course, only augment what the administration and health insurance industry-allied groups are doing in churches, drugstores, clinics and beauty and barber shops across the country. Though the administration will not detail the full budget, it has announced pieces: a multimillion-dollar ad buy this fall, the $150 million parceled out to community health centers for outreach and $67 million in grants for so-called navigators, who are helping consumers enroll in health coverage. Competition for the support of the young may be the most fierce. Enroll America is using campaign-style data tools to identify the uninsured through census and consumer marketing data and then going door-to-door to find them. Young Invincibles has developed mobile phone apps to connect elusive younger people with the resources they need to sign up, basing the technology on Pew survey findings that African Americans and Latinos groups with higher rates of uninsured tend to use their phones more than other devices to get information about services available to them. On the other side, Generation Opportunity this fall plans a college bus tour to 20 campuses across the country. It hopes to counter Enroll America’s efforts with “good-looking” ambassadors bearing their message, according to the group’s president, Evan Feinberg.
Jake Gyllenhaal, one of the most highly regarded young stars in Hollywood, will receive the Hollywood Supporting Actor Award at the17thannual Hollywood Film Awards on Oct. 21 at the Beverly Hilton, The Hollywood Reporter has learned. (The Hollywood Film Awards is owned by affiliates of THR parent company Guggenheim Partners.) our editor recommends ANALYSIS: ‘Prisoners’ Is Well-Made and Gripping, But Is It Academy Fare? Gyllenhaal, 32, has amassed a filmography that is striking in its depth and variety, starting with his big-screen debut at age 10 in City Slickers (1991). His most notable credits include Joe Johnston’s October Sky (1999), Richard Kelly’s Donnie Darko (2001), Nicole Holofcener’s Lovely & Amazing (2001), Brad Silberling’s Moonlight Mile (2002), Miguel Arteta’s The Good Girl (2002), Roland Emmerich’s The Day After Tomorrow (2004), Sam Mendes’ Jarhead (2005), John Madden’s Proof (2005), Ang Lee’s Brokeback Mountain (2005), David Fincher’s Zodiac (2007), Gavin Hood’s Rendition (2007), Jim Sheridan’s Brothers (2009), Edward Zwick’s Love & Other Drugs (2010), Duncan Jones’ Source Code (2011) and David Ayer’s End of Watch (2012). VIDEO: Jake Gyllenhaal Reveals Why He Loves ‘Mr. Jackman’ This fall, Gyllenhaal has earned some of the best accolades of his career — and best supporting actor Oscar buzz — for his portrayal of a detective leading the investigation for a pair of kidnapped kids in Denis Villeneuve’s Prisoners, which premiered at the Telluride Film Festival and screened at the Toronto Film Festival before hitting theaters in the U.S. this past weekend. The Alcon Entertainment/Warner Bros. drama, which also stars Hugh Jackman, among many others, was the weekend’s highest-grossing film at the box office. VIDEO: Jake Gyllenhaal Declares That He’ll Only Take On Challenging Projects in the Future The Hollywood Film Awards are determined by founder and executive director Carlos de Abreu and an advisory committee. Last month, the Hollywood Film Awards and Dick Clark Productions, which also produced the Golden Globe Awards, entered into a partnership that could lead to the ceremony being televised in future years. Over the past 10 years, Hollywood Film Awards honorees have gone on to garner a total of 96 Oscar nominations and 34 Oscars. De Abreu tells THR, We are thrilled to present the Hollywood Supporting Actor Award to Jake Gyllenhaal for his unforgettable performance in Prisoners. His is a truly compelling, subtly layered portrayal of a man tasked with the impossible and driven by the demons of his own past.